Santorini is one of the most captivating islands in the world—a place where natural beauty, ancient history, and luxurious charm converge on dramatic volcanic cliffs. Whether you’re drawn by the iconic whitewashed villages, the mesmerizing sunsets, or the allure of the Aegean Sea, Santorini is sure to deliver an unforgettable experience. For first-time travelers, planning an itinerary can be overwhelming given the island’s many treasures. This guide breaks down the top 10 things you simply must do on your inaugural visit, so you can soak in the best of what this Cycladic gem has to offer.
1. Watch the Sunset in Oia
No trip to Santorini is complete without experiencing the legendary sunset in Oia. Each evening, crowds gather on the castle ruins and the narrow lanes of this picturesque village to watch the sky burst into hues of orange, pink, and purple as the sun dips below the horizon. While it’s no secret and can get crowded, there’s a reason it’s world-famous—it truly is magical. To elevate the experience, consider booking a sunset-view table at a rooftop restaurant or staying in a caldera-facing suite with a private terrace. For a quieter vantage point, head a bit south to the outskirts of the village or nearby Finikia.
2. Explore the Cliffside Villages: Fira, Firostefani, and Imerovigli
Santorini’s charm lies in its cliff-hugging villages, each offering a unique flavor. Fira, the capital, is vibrant and bustling, filled with shops, cafes, bars, and museums. Firostefani is a more peaceful continuation of Fira, ideal for strolling and snapping photos of the classic blue domes. Imerovigli, often called the “balcony to the Aegean,” sits at the highest point on the caldera and offers panoramic views, luxury hotels, and a more tranquil vibe. A cliff walk from Fira to Imerovigli, or all the way to Oia, is one of the best ways to explore these villages. The 10-kilometer hike is moderately challenging but rewards you with stunning vistas at every turn.
3. Take a Caldera Cruise
Seeing Santorini from the water is an entirely different experience—and one you shouldn’t miss. Caldera cruises allow you to sail around the island, swim in the volcanic hot springs, visit the uninhabited volcanic islets of Nea Kameni and Palea Kameni, and admire the cliffside villages from below. You can choose from a variety of options: group catamaran tours, romantic sunset sails, or even private yacht charters. Most tours include a traditional Greek meal on board and stops for swimming and snorkeling. Sunset cruises are especially popular, offering a front-row seat to Santorini’s twilight magic while drifting on the Aegean.
4. Visit the Akrotiri Archaeological Site
Santorini’s story goes far beyond its pretty villages. The island was home to a thriving Bronze Age civilization, destroyed in the catastrophic volcanic eruption around 1600 BCE. The site of Akrotiri, often referred to as the “Minoan Pompeii,” is a must-visit for history lovers. Preserved beneath layers of volcanic ash, this ancient city reveals multi-story buildings, frescoes, pottery, and sophisticated urban planning with drainage systems. The entire excavation site is housed under a modern roof, making it easy to explore even on hot days. Pair your visit with a stop at the nearby Red Beach, or continue on to the Akrotiri Lighthouse for sweeping coastal views.
5. Wine Tasting at a Local Vineyard
Santorini’s volcanic soil gives its wines a distinctive character, and a visit to a local winery is a must for any first-time visitor. The island is especially famous for its Assyrtiko grape, producing crisp, mineral-rich white wines. Other highlights include Nykteri (a robust white aged in oak barrels) and the sweet dessert wine Vinsanto. Visit one of the many wineries scattered across the island—some of the most renowned include Santo Wines, Venetsanos Winery, Gaia Wines, and Estate Argyros. Many offer tasting flights paired with local cheeses and olives, along with stunning terraces overlooking the sea or vineyards.
6. Spend a Day at the Beach
Santorini isn’t known for soft white sand beaches like other Greek islands, but its unique volcanic coastline makes for a striking experience. The most famous beaches include Red Beach, with its dramatic crimson cliffs and black-red sand; Perissa and Perivolos, long stretches of black sand with plenty of beach bars, sunbeds, and water sports; and Kamari, a family-friendly resort town with a laid-back vibe. For something off the beaten path, visit Vlychada, often called the “moon beach” for its otherworldly rock formations, or Koloumbos Beach for a more secluded, clothing-optional experience.
7. Visit the Village of Pyrgos
Often overlooked by first-time visitors, Pyrgos offers a refreshing escape from the busier caldera towns. This medieval village, located inland at one of the island’s highest points, is a maze of narrow lanes, traditional houses, and charming churches. Climb to the ruins of Kasteli Castle for 360-degree views over the island, then enjoy a relaxed meal or coffee at one of Pyrgos’ lovely rooftop terraces. The village has a local feel and is a great place to witness authentic Santorinian life. It’s also particularly beautiful in the early evening, as the light softens and the village glows golden.
8. Take a Dip in a Hotel Infinity Pool
Even if you’re not staying at a luxury hotel, splurging on a day pass or a drink at a hotel with an infinity pool overlooking the caldera is worth it. Santorini’s pools are world-renowned, seemingly spilling into the horizon with cliffside views that are unmatched. Some hotels allow non-guests to dine or drink poolside for a fee. For example, places like Cavo Tagoo, Andronis Boutique, or Grace Hotel offer elegant bars and lounges with access to their iconic vistas. It’s a moment of serenity and indulgence that first-time travelers will never forget.
9. Discover Local Cuisine
Greek food is a joy in itself, but Santorini has its own distinct flavors that you must try. Thanks to the island’s volcanic soil, tomatoes, capers, and white eggplants are especially tasty here. Try traditional dishes like tomatokeftedes (fried tomato fritters), fava (split pea purée), saganaki (fried cheese), and fresh seafood. For an unforgettable meal, book a table at one of the island’s acclaimed restaurants such as Selene in Pyrgos, Metaxi Mas in Exo Gonia, or Ammoudi Fish Tavern right on the water in Ammoudi Bay. Don’t forget to pair your meal with a glass of Santorini wine or an ouzo aperitif.
10. Take the Cable Car from the Old Port
If you’re arriving in Santorini via cruise ship, you’ll likely disembark at the Old Port of Fira. From there, the most efficient and scenic way to reach the town above is by taking the cable car. This short ride offers panoramic views of the caldera as you ascend the cliffside, making for a memorable and comfortable transition to the heart of Fira. The walk up the traditional Karavolades stairs—about 600 steps—is also an option for those who are physically fit and up for a challenge, but be aware that it can be slippery and steep. Either way, arriving in Fira from the sea is a special experience and a unique introduction to Santorini’s dramatic landscape.
Santorini offers a wealth of experiences that blend natural beauty, cultural depth, and modern luxury. For first-time travelers, the key is to balance iconic moments—like sunsets in Oia and caldera cruises—with more intimate discoveries, such as village strolls in Pyrgos or beachside lunches in Perivolos. Whether you’re planning a romantic honeymoon, a family vacation, or a solo adventure, these ten activities will immerse you in the best of Santorini’s timeless allure. One visit may never feel like enough—but it’s the perfect start to a lifelong love affair with this unforgettable island.
